The radar.
Adjacent events, retail-circuit stops, and allied theaters worth holding a badge for.
Also happening in Vegas that week
Runs concurrent, Thu-Sun
March Madness — Sweet Sixteen
Every sports bar on the strip will be packed by 4pm Thursday.
April · adjacent week
NAB Show (broadcast/media)
If you cover retail media, extend by four days. Same city, adjacent industry.
Other stops on the retail circuit
January · New York
NRF Big Show
The other one. Bigger, colder, more suits.
June · France
Cannes Lions
For when Shoptalk's marketers get promoted into 'brand.'
February · Palm Springs
eTail West
The one where the meetings actually get done because everyone's stuck at one resort.
From the Panel Fatigue network
Jan 6-9, 2027 · Vegas
Same city, same carpet, three months earlier.
June 2027 · Cannes
If you don't spray it, you weren't there.
Jan 19-23, 2027 · Davos
Different altitude. Same panels, more layers.
Every event
One field manual. Every theater. This is the mothership.